Devious Licks, Memetics, & Social Emotional Learning

How to Defend Schools Against Viral Trends

All across the country, teachers, principals, and school administrators are troubled by a growing trend. This month, students have turned theft and chaos into a meme. Called a devious (also dastardly or diabolical) lick, the new hip joke is stealing ridiculous items and showing off hauls to the internet. After bathroom shutdowns, extensive damage, and a need for increased security, ending the movement is at the forefront of most school employees’ minds.

As an active internet citizen, a millennial meme enjoyer, and a marketer that strives to avoid making content that elicits the feeling shown here, I’m exceptionally equipped to guide you through the meme-mitigation process.

How can you end a negative viral trend in your school? Learn the meme and use it to death.

Understanding Devious Licks

What are devious licks?

Students in the U.S. have been vandalizing and stealing school property to keep on trend with a meme called “devious licks”. Since students have…